Public Relations and Cultural Events
The best and most effective way to communicate with the community is direct engagement with the community and the public. This is done by organizing and managing many activities and events that strengthen communication and build relationships with the public and the community, both inside and outside the institution.
Responsibilities of the Department
The department organizes and coordinates public events such as conferences, seminars, exhibitions, press conferences and special ceremonies. These events aim to attract media and public attention and raise awareness of the institution's activities and initiatives.
The department deals with the media and provides important information and data to journalists and media outlets. This includes writing press releases and giving media interviews.
The department builds and strengthens relationships with external parties such as non-governmental organizations, companies and the local community. This can include organizing meetings with these parties.
The department is also responsible for managing the institution's social media accounts, publishing engaging content and interacting with followers across platforms.
The department supports and carries out social initiatives that serve the local community. These can include awareness campaigns, community development activities and fundraising campaigns.
The department prepares periodic evaluation reports to measure the success of activities and events and their impact on the intended goals.
Sections of the Public Relations Department
The Community Rehabilitation Section is one of Dura Municipality's key sections. It plays a leading role in promoting social development and including marginalized groups in the local community, through comprehensive programs and sustainable projects for persons with disabilities, women, and economically and socially vulnerable groups.
- Following up on all social cases that apply for assistance.
- Including persons with disabilities in all aspects of social, educational and economic life.
- Empowering women and strengthening their active participation in society, especially in economic and social fields.
- Supporting marginalized groups and meeting their needs through programs and initiatives that respond to local realities.
- Developing community entrepreneurship through women's productive projects and youth initiatives.
- Supporting persons with disabilities by providing medical assistive devices, referrals or guidance to the relevant authorities, and helping them obtain their rights to education, work and a livelihood.
- Carrying out community activities in cooperation with local institutions.
- Organizing awareness events and school and community workshops.
- Organizing an annual camp for women and children, and the annual “Montajati” (My Products) bazaar showcasing products made by persons with disabilities and their families.
- Empowering women by following up on and supporting women's entrepreneurial projects and providing training and technical support.
- Carrying out regular community activities that strengthen the role of women, such as seminars, awareness meetings and cooperative projects.
- Forming women's neighborhood committees across the city to increase women's participation at the neighborhood and community level.
- Providing economic and social support to vulnerable women.
- Following up on all marginalized groups in the city and providing support as needed.
- Receiving and reviewing written requests from social cases and following them up with the relevant authorities.
- Providing suitable services and referrals according to each case's needs (such as treatment, education and shelter).
- Community networking and coordination
- Building effective partnerships with civil society organizations, local associations and youth initiatives.
- Coordinating with local and international supporters to expand programs and make them sustainable.
- A project forming women's neighborhood committees to increase women's involvement in local development.
- Women's entrepreneurship events supporting home-based businesses.
- Following up on social cases that have submitted written requests for assistance.
- Developing activities for persons with disabilities in schools and the local community as part of community inclusion programs.
- Dura Al-Amal Charitable Society.
- National institutions such as the Bethlehem Arab Society for Rehabilitation, Caritas Jerusalem, the Bible Society and the Jerusalem Springs Society for Giving.
- International organizations such as TIKA.
- Dura Society for Persons with Disabilities.
- Prophet Noah Takiyya (charity kitchen).
- Dura Zakat Committee.
- Dura Youth Council.
- Palestine Red Crescent Society.
- Local councils, schools and civil society organizations in Dura.
- The local community.
- The Community Rehabilitation Section of Dura Municipality works to build an inclusive and fair community that enables all its members, especially women and persons with disabilities, to take an active part in public life.
- The Section balances direct humanitarian support with long-term initiatives that promote independence and dignity.
International Cooperation at Dura Municipality
Dura Municipality works to strengthen its international presence and expand its network of relationships with cities and institutions around the world, helping to develop the city and achieve its sustainable development vision. Believing in the value of partnership and knowledge exchange, the Municipality seeks to build effective cooperation in the economic, cultural, social and environmental fields.
Goals of International Cooperation
- Raising Dura's profile among the world's cities and in international forums.
- Representing the city as a model of Palestinian cities in international networks and institutions.
- Presenting local governance and development issues in light of the challenges facing Palestinian cities.
- Contributing to the international dialogue on the right to development under occupation.
- Mobilizing support and advocacy for national and development causes.
- Highlighting the challenges facing Palestinian local authorities.
- Attracting international funding and grants for infrastructure and development projects.
- Building strategic partnerships with cities and institutions worldwide for sustainable development.
- Developing twinning agreements with cities worldwide for long-term cooperation.
- Linking local institutions with their international counterparts.
- Strengthening cooperation with the international private sector to encourage investment and create jobs.
- Exchanging development experience and knowledge with international partners.
- Giving the Municipality's departments access to global resources and expertise.
- Taking part in delegation and expert exchange programs to share successful experiences.
- Documenting Dura's local experience and sharing it as a model for others.
- Contributing to the 2030 Sustainable Development Goals.
- Promoting cultural and heritage tourism and the city's heritage worldwide.
- Strengthening relations with Palestinian embassies and missions abroad.
- Strengthening relations with foreign embassies and consulates in Palestine.
- Strengthening ties with Palestinian communities abroad and carrying out joint projects that serve the city.
- Developing a modern digital platform to showcase the city's achievements and strengthen communication with international partners.
Twinning Agreements and International Partnerships
- Dortmund – Germany
- Râmnicu Vâlcea – Romania
- Botoșani – Romania
- Itogon – Philippines
- Nichelino – Italy
- Barnova – Turkey
The Media and Promotion Section of Dura Municipality is the official and sole source of the information citizens need from the Municipality. It also helps strengthen and develop the relationship with all segments of Dura's community by creating harmony and ongoing communication between the Municipality's staff and the public, and by strengthening relations with the various media and building media partnerships, as Dura is home to many radio stations and media activists.
Responsibilities of the Media Section
The section's work is divided between the traditional daily media functions that maintain the Municipality's media presence, and creative tasks that reflect the section's distinctive, specialized role in contributing to creative initiatives in the city.
- News and promotional coverage of meetings between the Municipality's representatives and external parties, and of the activities, events and visits organized by the Municipality.
- A media message introducing the Municipality, its activities and its role in serving the local community and all its segments.
- Promoting the city: Dura has a strong tourist and historical character, with many parks, public and private gardens, and many attractive historical sites.
- Presenting Dura as a city that attracts investors, thanks to its location linking the south of the Hebron area with the north.
- Ensuring a strong presence for the Municipality in all visual, audio and print media.
- Managing the media section of the Municipality's website.
- Managing the Municipality's Facebook page and updating it daily.
- Producing video reports that highlight various issues related to the Municipality and the city.
The Media and Promotion Section of the Public Relations Department takes on unusual creative tasks devised by its team, with endless ideas that strengthen the Municipality's role in extracurricular initiatives and build trust among citizens and other institutions.
Examples include reports on each of the Municipality's departments, showcasing distinctive places in the city in different ways, footage of markets and citizens at their daily work, and a morning message to citizens.
